• 01:00 (1 am)
  • 03:00 (3 am)
  • 05:00 (5 am)
  • 07:00 (7 am)
  • 09:00(9 am)
  • 11:00 (11 am)
  • 13:00 (1 pm)
  • 15:00 (3 pm)
  • 17:00 (5 pm)
  • 19:00 (7 pm)
  • 21:00 (9 pm)
  • 23:00 (11 pm)

So if you change your NS or Nameservers to point to a new fancy host for WordPress and are on the ‘local’ Irish domain, it will take hours for this process to even begin.

Compare this to a .com, what I recommend to all clients, which can take minutes to update and a few hours to fully propagate.

Local ccTLDs are in many ways a flawed starting point for any brand but for larger companies this is also an issue, in 2021 I would propose the IEDR spend less time rebranding, which it did during COVID and more time on the backbone of its allegedly fantastic local domain. For 4-5 times the cost of a .com you would expect at least the same speed and backbone. Unfortunately its a very over priced and slow domain space.